Knowing Your Audience Will Insure an Awesome Ovation And A Standing Invitations
Why Every Successful Speaker Must Know Their Audience
The quickest way to connect with your audience is to know as much about as many of them as possible. During you Opening, Body and closing, you be able to bring audience members into the presentation with you. Make your speech interactive by getting the audience to participate. According to Craig Valentine, “Audience members may forget what you tell them, but they will remember what they say to themselves.”
Successful Presentations are reliant on how well the speaker is able to garner audience participation. In short stories within your speech, you must know the audience so that you will be able to tell stories that are believable and that they will be able to own.
Pre-speech research in a vital part of being able to meet the audience where they are. Also, when the presenter is on the stage speaking to the audience, it is good to assess the level of energy of the audience just before you begin and throughout your speech. This is how you get connected and stay connected with your audience.
3 Ways to Get to Know Your Audience
1. Prepare a written survey of key questions relative to your subject matter and allow member of the audience to fill in the survey in advance.
2. Arrive early and circulate among audience members and ask them questions.
3. Email Questions to upper management as to what “Next Step” they wish audience employee to take?
These simple steps will help to insure the success of your next Presentations and your successful rate of re-hire.
Note: Please keep an audience questionnaire and interview file.